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Case Studies
some of the work i've done over the last years on both in-house and agency teams.
Rémy Martin: Voices from Harlem
A D&AD Wood Pencil winner, this campaign reimagined Harlem Renaissance poems with modern voices and original music—launched during Black History Month with the Harlem Writers Guild.
ClientEarth: Playlists for Earth
Social strategy and influencer activation for a climate campaign that turned music playlists into climate petitions—featuring artists like Coldplay, Glass Animals, and Tom Misch.
Rémy Martin: Team Up For Excellence
A global campaign celebrating two cultures of excellence—music and cognac—starring Usher. Led social strategy for Rémy’s biggest launch to date, awarded at Cannes and D&AD.
Bloomberg: Pro Tips
Social-first video series surfacing hidden Bloomberg Terminal tricks in 60 seconds or less.
Bloomberg: Office Tours
Flagship series spotlighting Bloomberg’s state-of-the-art offices worldwide — the highest-performing social series in Bloomberg history.
Bloomberg: Museum in a Minute
A social-first video series designed to build brand affinity by spotlighting Bloomberg’s cultural partnerships—one 60-second museum tour at a time.
Bloomberg: Always-On Social
Hired as Bloomberg’s first-ever dedicated organic social media manager — redefined strategy, launched record-setting series, and helped build a team from the ground up.
Bloomberg: Functions for the Market
Market-moving headlines meet Terminal know-how. This series breaks down what just happened—and shows how to dig deeper, fast.
Bloomberg Vintage
History worth scrolling for – a multi-format content series spotlighting Bloomberg’s milestones, with keyboards and retro tech reimagined as vertical video for today’s feeds.