Bloomberg: Functions for the Market

Market-moving headlines meet Terminal know-how. This series breaks down what just happened—and shows how to dig deeper, fast.

Role

- Developed concept and led internal pitch strategy - Helped shaped visual tone, video structure and approach - Liaised with stakeholders to determine product priorities - Managed content calendar and scheduling - Performance and analytics tracking

Performance

- 274K total impressions - 2.7K total engagements - 51K video views - In 7 episodes

Bloomberg: Functions for the Market

Functions for the Market is a social-first video series that starts with breaking news—then shows you how to unpack it using the Bloomberg Terminal.

Whether it’s inflation data, a surprise downgrade, or a spike in commodity prices, each episode tackles a real market event and pairs it with Terminal functionality that helps professionals respond in the moment.

This isn’t a product explainer. It’s a fast, editorially sharp breakdown of why something matters—and what to do about it. The format mixes Terminal screen recordings, bold on-screen headlines, narration, and contextual b-roll to create content that feels current, informative, and made for the speed of modern markets.

I developed the series concept and pitch, set the editorial tone, and oversaw the creative framework—from visual style to edit structure. I worked across news, product, and marketing teams to ensure each video was accurate, timely, and aligned with Bloomberg’s voice and business goals.

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