Museum in a Minute uses fast-cut visual storytelling to bridge Bloomberg’s corporate identity with its cultural and philanthropic presence.

This social-first video series gave users a one-minute virtual tour of some of the world’s most iconic art museums — starting with the Brooklyn Museum. The content was shot entirely on iPhone, designed to feel native to LinkedIn, Instagram, and X, and tailored for vertical video: no voiceover, all captions, thumb-stopping visuals. The goal wasn’t to drive product awareness - it was to build brand relevance through cultural access.

The series was created in partnership with Bloomberg Connects, Bloomberg Philanthropies’ free arts and culture app, which offers digital guides to over 350 museums and cultural institutions around the world. The collaboration allowed us to spotlight the company’s deep investment in the public arts and its long-standing support of global institutions.

I led the concept development and sold it in internally - owning everything from the series name to the visual tone, scripting, shotlist, and storyboard. I partnered closely with the Brooklyn Museum team and Bloomberg Connects stakeholders to align production, manage timelines, and direct the shoot on-site. With a lean five-person crew and a two-day window, we built a highly visual format that was easy to replicate across future episodes.