Bloomberg Vintage

History worth scrolling for – a multi-format content series spotlighting Bloomberg’s milestones, with keyboards and retro tech reimagined as vertical video for today’s feeds.

Role

- Created the series and pitched internally - Led concept evolution Xon performance insights - Art directed visual style and edit flow - Wrote social copy - Oversaw publishing, performance reporting & analytics

Performance

- 1.3M total impressions - 20.5K engagements - Achieved organically with no paid support

Bloomberg Vintage

Bloomberg Vintage is a multi-format content series that celebrates the company’s 40+ year legacy—from news and TV to Terminal design and more. It first launched as a carousel series on Instagram and LinkedIn, built to look and feel like a flipbook through Bloomberg history.

Bloomberg Vintage is a multi-format content series that celebrates the company’s 40+ year legacy—from news and TV to Terminal design and more. It first launched as a carousel series on Instagram and LinkedIn, built to look and feel like a flipbook through Bloomberg history.

One carousel highlighting old-school Terminal keyboards outperformed the rest—so we spun it into Keyboard Rewind, a vertical video offshoot that tapped into retro-tech nostalgia and the internet’s love of mechanical keyboards.

The result? A cross-platform, low-lift campaign that spotlighted Bloomberg’s innovation through the lens of its past—while proving the power of repackaging a winning theme into new formats.

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