Bloomberg: Pro Tips

Social-first video series surfacing hidden Bloomberg Terminal tricks in 60 seconds or less.

Role
– Created the series from the ground up – Built the format and structure around user needs – Positioned as social-first, vertical, and low-lift
Performance
– Produced 70+ episodes with no added cost – Drove ~$500K in organic media value – Led rollout and platform optimization
Bloomberg: Pro Tips

Bloomberg Pro Tips is a social-first video series designed to demystify Bloomberg Terminal functions in 60 seconds or less.

To date, we've created more than 60 snappy, in-platform walkthroughs to surface lesser-known tools and workflows that save clients time.

It’s our most successful social series on Bloomberg Professional Services (or Bloomberg Terminal) to date, delivering ~$500K in organic media value at zero incremental budget for production or distribution.

Each video is hosted by real Bloomberg experts, filmed in less than an hour, and optimized for vertical formats. We scaled the series across LinkedIn, Instagram, and YouTube Shorts — making the Terminal feel more approachable, more powerful, and ultimately, more discoverable for new audiences.

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