ClientEarth doesn’t run ad campaigns. They fight climate change with law—filing cases, shaping policy, and holding the world’s biggest polluters accountable. But ahead of COP26, they needed to reach people outside the courtroom. Not lawmakers. Not lobbyists. Just listeners.

Playlists for Earth was their way in. A cultural intervention disguised as a Spotify playlist. Each one spelled out a message about the climate crisis using real song titles—turning listening into an act of awareness. Artists like Coldplay, Glass Animals, and Tom Misch joined in, creating custom playlists that told climate stories track by track.

I supported influencer outreach and artist coordination, created briefing materials to help shape each playlist, and helped build the content calendar and rollout across ClientEarth’s social channels.

The result: 9 million people reached, 104 million impressions, and a 25% jump in followers. The campaign earned coverage across music and environmental media—and gave ClientEarth a voice outside the courtroom, in a space where culture leads and messages stick.